WE HAVE REBRANDED…
IF YOU HAVE BEEN KEEPING AN EYE ON DÉCOR CLADDING CENTRE YOU WILL PROBABLY HAVE NOTICED THAT WE HAVE CHANGED OUR NAME TO DÉCOR WALLS & FLOORING. THIS YEAR WE DECIDED THAT WITH THE NEW DIRECTION OF THE COMPANY OVER THE PAST FEW YEARS – IT WAS TIME FOR A REBRANDING.
Since being founded in 2004 our core business has changed significantly with regards to new products, our increasing number of showrooms and the support we can offer our customers.
WHY DÉCOR WALLS & FLOORING RE-BRANDED
Our previous name was relevant to our core product - Decorative PVC Cladding. We have supplied cladding for thousands of bathrooms in our 15 years of trading but like the panels, we have come a long way. The industry has evolved rapidly with major changes in HD printing – better quality panels – easier fitting – and the products moving beyond the bathroom, to more rooms in the house. The low maintenance and easy fitting benefits of PVC panels are equally applicable in the kitchen, the bedroom and the feature wall. When your brand no longer represents your products and service, its time for a name change.
HOW DID WE START THE REBRAND?
We approached our rebranding as we approach taking on new product lines. By carrying out due diligence early on, the name change would take shape accordingly. Through weekly meetings and going into rigorous detail, we went step by step through a company analysis. We conducted interviews with our suppliers and noted any key messages our customers care about through focus groups. A brand audit was completed, evaluating how our current brand was communicating our message and then we looked at how we could improve this. It was imperative to have this internal process to make sure that everyone was on the same page and to ask the question, how can we serve our customers better?
We concentrated on the following main questions -
Décor has been at the heart of the business through the years and represents the concept to finish off the decoration of a room to make it a home. With our growing range of differing panels, flooring and bathroom furniture décor really does represent a home interior.
Offering a huge range of wall panels both decorative, reliable and robust they have evolved over the years and we have moved away from the word cladding as it has become refined and our customers now have the option of paneling their bedrooms, kitchens and living areas to create great feature walls with on trend high resolution printed panels.
Flooring has become a huge part of our business. With the advances in LVT flooring technology, we have expanded our range. When designing your room, our extensive flooring range can compliment your panels offering the same benefits of low maintenance, easy fitting and water resistance.